On medical tourism

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I sit in front of my PC, thinking how best to ‘attack’ the assignment I had been given. I’ve conducted the necessary interviews, and I already have with me the pictures as well as the literature that I need. All I have to do now is to decide how best to present the topic, in the most reader-friendly way. It should really be easy, as the topic — facilities in our hospitals for medical tourism — has already been narrowed down, I no longer need to think of story angle.

But somehow, I find it difficult to start. At first I thought it’s because my mind is still drained, having just finished the marketing plan I was commissioned to do. But having had a good night’s sleep, it’s quite unlikely for my mind to be still so dried-up. I refuse to let my mind off the hook because I want to finish this article today, so that tomorrow I can write things that would bring me pleasure. So I force my mind to concentrate on medical tourism, but as I do, I realize what’s wrong; my mind does think about medical tourism, but not within the confines of my topic.

‘Medical tourism is an irony,’ my mind keeps shouting. She argues that it’s so ironic that our country offers quality health care to foreigners, but cannot even provide the basic medical needs of millions of its people; and that our best hospitals have the capability to perform the most delicate of operations, as we do have the facilities and equipment, as well as human capability (most of the doctors in our top hospitals are trained and certified abroad), yet our politicians and the rich would opt to have their treatments abroad (Remember Erap’s knee operation? It can easily be done in the country.).

I shake my head, willing it to focus on the good things medical tourism can bring to the country. It will be good for the economy, because it will be bringing in more tourists, and of course, dollars.

But what will make the medical tourists choose the Philippines, instead of our neighbors, what with the negative picture we have allowed our country to have? I still remember the comment about medical schools in the country in Desperate Housewives. And I still have to read a positive write-up about the country in international magazines, like Time and Newsweek.

Sometimes — just sometimes — I can’t help but think that the country joining in the medical tourism bandwagon is a joke. But I should not like to let the cynic in me prevail; I would want to see this industry grow in our country, and for us to have a share of the market our neighbors have been enjoying for years.

But for that to actually happen, a lot of things need to be done. We have to have an objective look at our country and at our selves, determine the things we can improve on, and build on our strengths, which our neighbors lack. Because if all we can name as our assets now are our ‘world-class’ medical service, good tourist spots, and our ‘tender-loving care,’ then we will find that we don’t have much to offer, because our neighbors also have the first two, and the third is slipping away, and in some cases, now comes with a tag price.


(Now that these distractions are out, I think I am ready to write what I’ve been asked to write.
Thank you for reading; I am now signing out.)


//Sherma E. Benosa
20 February 2008; 11:21am

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